Analytical study of the aesthetic design values of the Saudi national identity that are reflected in the National Day and the Founding Day designs

The study found that using national identity designs and Foundation Day can be used with creative products and the three aspects, artistic, aesthetic, functional and design, were taken into account and the study concluded that the overall average of views on achieving the three-axis elements was artistic, aesthetic axis, functional axis and design axis in the identity of Foundation Day and the identity of the National Day, has come to a large extent for all its elements.
The objective of this study was to assess the viewpoints of Saudi design students regarding the design characteristics of logos created for Saudi National and Foundation Days. A survey was conducted, and the responses from 163 students were analyzed. The findings revealed that the majority of students held positive perceptions regarding various aspects of the design characteristics associated with these logos.
In previous research, several papers have outlined the characteristics of artworks that elicit positive perceptions in viewers. Van Schaik and Ling (2009) found that viewers tend to prefer relatively attractive, information-rich, and classical art forms that are relevant to specific contexts. Shahedi, Daud, and Yaacob (2012) identified elements such as space, form, color, harmony, rhythm, and repetition as integral components of visual perception for users. Petrelli, Soranzo, Ciolfi, and Reidy (2016) conducted survey studies to measure the impact of design analytics elements, including shape, size, material, light, and sound emitted by objects. Negm and Tantawi (2015) conducted interviews with 24 consumers from diverse demographic backgrounds to evaluate the influence of visual design on consumers' perceptions of print advertising.
The visual aspects such as lines, shapes, forms, textures, colors, sizes, values, and spaces present in advertisements serve as precursors to visual elements like photographs, drawings, graphical content, product names, logos, and colors, which in turn influence individuals' perceptions of the advertisements, either positively or negatively. The Saudi design students in this study perceived the design characteristics of logos, except for aspects related to light and sound. These findings align with previous research conducted in this field.
Johnson, Lenau, and Ashby (2003) outlined a detailed set of design attributes for websites, a framework that can be extrapolated to logo design, barring sound and taste elements as highlighted by Saudi design students in this research. The importance of color clarity is underscored by the visuals analyzed by Moshagen and Thielch (2010). Various aspects related to color were integrated into the survey questions, touching upon familiarity with designs for Saudi National Day and Saudi Foundation Day.
While 21% of the participants were female students, this study did not include a gender comparison, notwithstanding Esfahani and Sareh's (2021) discovery of gender variations in mobile device design perceptions. Carbon (2011) distinguished between preferences and dislikes. However, the study did not assess "hate." Nonetheless, disagreement with specific statements in the study could sometimes indicate a strong dislike or repulsion.